The Benefits of Perforated Window Graphics

Window perf is typically a vinyl with an adhesive back that is perforated in a pattern of evenly spaced round holes. The biggest benefit of it is that it provides full visibility to the graphics from the outside while allowing light through to the people inside. It is also referred to as “one-way vision film”, or “see-through vinyl”.

Exterior Viewpoint

In most of the cases, the holes are uniform in size. The print coverage and visibility are determined by the number of holes. A 50/50 perforation pattern has perforations in 50 percent of the area and the other 50 percent is used for printing. It comes in a wide variety of hole configurations – 70/30, 60/40 and 50/50 are the most common. The first number represents the printable area and the second represents the open area.

Interior Viewpoint

Film Construction and Applications

Window perf is manufactured in layers. The first layer is that of the printable white vinyl followed by a layer of black vinyl. It is finished off with a coating of adhesive material and release liner. The black layer tends to serve as an optical illusion that offers clear visibility behind the printed vinyl. For optimum results, 70 percent or more of the light has to be on the printed side. Perforated window graphics are most commonly used in vehicle windows, retail window displays, office windows, and other situations where you want visibility for the graphics from one side and light to pass through to the other.

Marketing Advantages

Vehicles are by far the most common candidates for window graphics, closely followed by exterior window for small business owners, interior designers and property managers to present a more attractive front to the clients. It is an excellent form of advertising signage. It adheres easily to vehicles and windows, with perforations that enable vision through the advertisement.

There has been a steady increase in the vehicle wrap market over the years. Many companies that use vehicles to deliver their services or products are beginning to understand that using perforated window graphics on their vehicles is a great marketing. Unlike other more traditional forms of advertising like print, radio, TV and billboards that have a recurring cost, a vehicle wrap is a one-time investment with the potential of millions of advertising impressions in the market over the course of two to three years. Since you just incur a one-time fee for printing and installation, you get a lot of bang for your buck. It also has the added advantage of moving well beyond the coverage area of a static advertisement like a billboard.

The advancements in technology have opened up a lot of new options that weren’t available before. The wider printing capability, faster speed of printing, and higher resolutions allow the printing companies to really push the envelope and create durable and high-quality graphics that wouldn’t have been possible a few years ago.

Perforated window film, in general, has a variety of applications, such as the following:

• Office windows

• Commercial Vehicles

• Windows and entry doors of shopping centres with specific promotion and advertising

• Retail store doors and windows

If you are looking for a cost effective marketing display, window graphics are a great solution for a variety of applications.

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Benefits Of Custom Apparel For Your Business

Custom apparel is a critical building block in creating a consistent image for any brand. From t-shirts for your landscaping crew- to embroidered polos for your sales team. Custom apparel keeps your employees matching while effectively marketing your businesses products or services. Listed below are the some of the top benefits of having custom apparel for your business.

Inexpensive To Produce

It depends on the amount of apparel you want to produce, getting apparel decorated in bulk can be a very cost-effective investment and can last a long time. With quantity price breaks, the more you order, the more you save.

Screen printing apparel is the most common print method for quality apparel. It is also well known for it’s savings when you buy in larger order quantities. Bulk screen printed t-shirts can be as low as $3 each.

Embroidered 1/4 Zip Port & Company Jackets

As Uniforms

Employees wearing custom uniforms can become a positive influence on a companies inner culture. T-shirts for example, can be a very good choice of a casual uniform that a company can give to their employees. Wearing the same apparel every day saves time for your employees and remove the hassle of choosing something different to wear every day on the job.

Custom uniforms are comfortable to wear on a day to day basis and can come in a variety of different styles depending on your needs.

Embroidered polos can give a professional look for the employees and breathable fabrics can prevent employees from getting overheated on those hot summer days.

Specific apparel colors can be given to people with managerial positions, while salespersons can have a different color shirt, easily identifying which employees hold which position in the company.

Having custom uniforms can help create a very calm environment at the workplace so that employees can work at their very best and comfortable.

Marketing Material

Perhaps the most important marketing strategy is through your brand logo being printed on apparel. Your employees wearing your company branded apparel turn into a walking billboard of promotion for your business.

Whatever you print on your apparel be sure to print what your business is all about. Don’t leave people guessing what your business does. Whether you run a landscaping company or a large corporation, say so on the apparel.

You can add an interesting line of text on the apparel to grab people’s attention. Keeping with the example of running a landscaping company you can write something like “Call Today For A Free Estimate” followed by your company logo. People are usually curious to read what is written on it so use bold and large text to grab attention.

Alternately, you can also choose to print your company contact info on the apparel rather than the line of text as it also attracts people’s attention.

Having your branded apparel as giveaways can also help you promote your organization or business. People wearing them can spread the word for you and can help to bring in more and more business in the future.

Screen Printed Gildan T-shirts

Team Unity

In today’s world, people are united to symbols and logos and have a sense of unity to be part of something bigger than themselves. Has it ever crossed your mind why different professional sports teams wear custom-designed team uniforms? Corporate teams have recognized that the need for custom t-shirts goes far beyond the identification of the team.

Custom t-shirts can easily inject your corporate team with a sense of unity, team spirit and the will to work even harder. A team is meant to stay united and work together to overcome the hardest of hurdles placed in front of them.

When every employee is wearing the same custom t-shirt it creates a sense of unity that they are working together to achieve a common goal instead of focusing on individual achievements.

Boosting team morale can be a crucial part of any business and why not do it through your custom T-shirts? Be it a logo or a text of your choosing on your custom t-shirt, it creates a greater sense of unity amongst the employees and should help your business thrive for the foreseeable future.

Sell As Merchandise

A custom t-shirt is an opportunity to flex your creative muscles. A well-designed custom T-shirt will help create a powerful aesthetic that people would want to be associated with. And better yet, if the quality and design is amazing and visually pleasing they will come back keep buying more of your merchandise

Not all businesses can make money by selling their own branded T-shirts as merchandise. The chances are nobody would want a t-shirt from their plumber or the restaurant they go for dinner or lunch at. But that doesn’t mean there aren’t businesses that can turn this into a stream of revenue. If your company has branded t-shirts of its own with a nice and hip design then you are in luck.

Many people will buy t-shirts from a company they are loyal to and passionate about. Selling your custom company t-shirts can help you uniquely interact with your customers.

It helps you enforce your brand relevance to the customer and create a positive relationship. Building brand affinity is not easy and what better way to achieve this by putting your branded t-shirts on a customer’s back.

Selling your custom T-shirts as merchandise can be a great way to boost your sales and help bring that ever needed precious stream of revenue for your company.

The Final Say

It is safe to say that the benefits of printing your custom t-shirts outweigh the drawbacks, be it for your startup business or an already established one. Whether you want to create unity amongst the employees and create an ever so friendly workplace environment or bring in new customers to your startup.

Great unity amongst the workplace and brand recognition around the world is the core reason why a company strives and achieves success.

Having your custom-designed t-shirts is the way to go in achieving success in your new startup or an already established company.

Having these custom t-shirts will likely return you more revenue and is a relatively cheap way of spreading the word to people across the world whether you decide to sell them off as merchandise or give them away as a gift for free. Either way, it can turn into a very big positive for you and help your business reach heights it has never seen before.

Contact Us Today To Get Your Apparel Order Started!

Adding QR codes To Your Branded Products

QR (Quick Response) Codes have been around for a few years but have started, since the start of the pandemic, to gain traction in business marketing campaigns.  With so many promotional products available to customize with your QR code, we thought it would be helpful to briefly explain what they are and how they work.

What is a QR Code and how do you use them?

A QR code is an image grid that is generated by specialized software that can be downloaded in the App Store in your phone.  It contains data that can be scanned by smart phones by opening your phones camera and tapping on the link that appears. Any smart phone or device can download free scanning software as well. This encoded data can be a variety of different things but can commonly be: a link to a webpage, a telephone number, an email address or a Google map location….the list goes on.

Get Use To Seeing Them 

There are almost limitless ways to use them but we feel in the world of Promotional Products the most powerful application will be for driving people onto webpages like your website or Facebook Page.  We have a wide range of products that we can print QR codes on to help leverage your marketing.

Two things to bear in mind are: QR codes need to go a white or very lightly colored background and can have trouble scanning on rounded objects and curves.

QR Promotional Product Ideas

We have taken a little time to put together a list of 6 products that are ideal as QR Code Promo Items! Imagine you are running a special sale online – your customers easily scan the QR code and are taken to the landing page to order!  Think about the uses for tradeshows also, or perhaps you are in the service industry and you want to offer a “touches menu” – why not print the QR code onto an item that you give away to customers which links through to a PDF version of your menu? Check out our list below of our most popular products for printing QR code’s on!

Packaging- An obvious one, but packaging is honestly the easiest way to get your QR codes directly into the hands of each and every customer at no extra cost to you.

Yard Signs- Share more information about a real estate listing or your contact information using QR codes printed on yard signs.

Business cards- whether it’s a virtual price list, link to your website, or a slideshow of past work you have done. Business cards are a perfect product for any QR code.

Stickers- Get creative with your next sticker design by adding a QR code to it. Custom stickers are durable and affordable. So by implementing a QR code into the design there is no telling how many impressions you will generate!

T-shirts- Apparel is one of the most popular promotional products available. Add a QR code that links to your nonprofits, or even a virtual price list for your companies services.

Magnets- Whether they are on the fridge or a vehicle, printed magnets are prime real estate for a custom QR code with your contact information or your online menu. The durability of magnets along with their ability to create thousands of impressions over their lifespan - makes them one of the best products to add QR codes to.

Top 3 Print Methods For Personalized Drinkware

From custom Yeti tumblers to stadium cups or pint glasses. Personalized drinkware can fit any type of business or event need. With a wide range of items including coffee cups, can coolers, water bottles, glasses and travel mugs, you can find the perfect item to endorse your business. Your custom drinkware logo can often be added in a number of ways, too. Consider one of these three print methods for your next drinkware order! If you’re interested in seeing more drinkware options, check out our Drinkware Catalog.

Screen Printing

A big advantage of screen printing is that it is a very inexpensive process per item when large quantities are involved, e.g. 50 cups or more. Decorating products with screen printing is fast. It is also possible to print multiple colors on the same item with impressive detail. On the flip side, screen printing is expensive when the quantities are low and is only cost effective when the image is the same on each cup. For full color imprints, look to dye-sublimation. 

Laser Engraving/Etching

Let’s face it, you either have a custom engraved YETI tumbler or know someone who does. Laser engraving or laser etching is the perfect print method for a sophisticated finish that is truly permanent. Don’t limit yourself to YETI or RTIC tumblers, there are thousands of other drinkware options that can be personalized with laser engraving!

Dye Sublimation

Drinkware personalized through the dye-sublimation print process is both durable and limitless in design possibilities. Unlike screen printing and engraving limiting you to one or two imprint locations, your artwork can cover the entire cup in full color or image! As for durability, most dye-sublimated drinkware is BOTH microwave and dishwasher safe - making it as durable as it is colorful.

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