QR (Quick Response) Codes have been around for a few years but have started, since the start of the pandemic, to gain traction in business marketing campaigns. With so many promotional products available to customize with your QR code, we thought it would be helpful to briefly explain what they are and how they work.
What is a QR Code and how do you use them?
A QR code is an image grid that is generated by specialized software that can be downloaded in the App Store in your phone. It contains data that can be scanned by smart phones by opening your phones camera and tapping on the link that appears. Any smart phone or device can download free scanning software as well. This encoded data can be a variety of different things but can commonly be: a link to a webpage, a telephone number, an email address or a Google map location….the list goes on.
Get Use To Seeing Them
There are almost limitless ways to use them but we feel in the world of Promotional Products the most powerful application will be for driving people onto webpages like your website or Facebook Page. We have a wide range of products that we can print QR codes on to help leverage your marketing.
Two things to bear in mind are: QR codes need to go a white or very lightly colored background and can have trouble scanning on rounded objects and curves.
QR Promotional Product Ideas
We have taken a little time to put together a list of 6 products that are ideal as QR Code Promo Items! Imagine you are running a special sale online – your customers easily scan the QR code and are taken to the landing page to order! Think about the uses for tradeshows also, or perhaps you are in the service industry and you want to offer a “touches menu” – why not print the QR code onto an item that you give away to customers which links through to a PDF version of your menu? Check out our list below of our most popular products for printing QR code’s on!
Packaging- An obvious one, but packaging is honestly the easiest way to get your QR codes directly into the hands of each and every customer at no extra cost to you.
Yard Signs- Share more information about a real estate listing or your contact information using QR codes printed on yard signs.
Business cards- whether it’s a virtual price list, link to your website, or a slideshow of past work you have done. Business cards are a perfect product for any QR code.
Stickers- Get creative with your next sticker design by adding a QR code to it. Custom stickers are durable and affordable. So by implementing a QR code into the design there is no telling how many impressions you will generate!
T-shirts- Apparel is one of the most popular promotional products available. Add a QR code that links to your nonprofits, or even a virtual price list for your companies services.
Magnets- Whether they are on the fridge or a vehicle, printed magnets are prime real estate for a custom QR code with your contact information or your online menu. The durability of magnets along with their ability to create thousands of impressions over their lifespan - makes them one of the best products to add QR codes to.
