Marketing To Today's Consumers: Promotional Products For Millennials

Utilizing promotional products that connect with Millennials and Gen Z’s interests and values will be critical in gaining consumer loyalty and attention now and into the future.

You see promotional products every day. That pen you use to sign your credit card receipt. The beer coasters at your local pub. The reusable tote bags from the grocery store. The coffee mugs at your favorite diner. These days, promotional products are becoming even more effective for marketing as Millennials and Gen Z begin to make up the majority of the workforce. And they just so happen to LOVE promotional products. You might be asking, “well how much do they love them?”. Let’s explore the facts and better understand who they are as consumers.

• 87 percent of Millennial and Gen Z consumers remember the brand and 58 percent remember the message from a promotional product they have received.

• 88 percent have a more favorable impression of the brand as a result of receiving a promotional product.

• 8 in 10 keep promotional products for a year or more after receiving it.

• After receiving a promotional product. 87 percent said they looked up the brand.

• 88 percent said they are more likely to do business with a brand as a result of receiving a promotional product, compared to 62 percent who said brand engagement via social media will likely lead to them becoming loyal customers.

Millennials value eco-friendly products, visual aesthetics, and innovation. They’re resistant to traditional marketing and prefer to be online. Social media is huge with Millennials, because they look to their friends and networks to gather information before making a decision.

Gen Zers are starting to enter the workforce and will soon be the largest working generation. Similar to Millennials, Gen Z value companies that take on social issues, and they want to support businesses whose mission aligns with their own values. They’re even more loyal to the brands they like than Millennials and are more likely to post about your company on social media if they feel like they can relate to your perceived values.

Millennials and Gen Z are quickly becoming the largest generations to make up the workforce. Utilizing promotional products that connect with their interests and values will be critical in gaining their loyalty and attention.

 
 

TRENDING PRODUCTS THEY WILL LOVE!

Top 3 Benefits of Custom Beverage Coasters

Custom Promotional Coasters Are
Effective & Affordable

We use coasters every day in restaurants, bars, resorts, and even at home. However, how much promotion can a small coaster do for you? Many might think that a coaster is insignificant and useless. However, the right usage of Custom Promotional Coasters can positively impact your brand and advertising goals. They are the perfect mini advertisements that can be spread consistently. Not to mention, coasters can also increase brand awareness. A well thought out Custom Promotional Coaster can also promote specific ads and products.


Top 3 Benefits of Custom Promotional Coasters

Highly Customizable: There are no limits to how you should design your Custom Promotional Coasters. You are able to customize the shape, color, materials, etc. Retailers can also include crucial information such as contact details, addresses, brand logo and product offerings. This way, you can better showcase your brand. On top of that, you can include your specials or personalized messages to your customers.

Custom Coasters can also be customized through a variety of different print options. Common printing methods for custom coasters are digital printing, laser engraving, laser etching, and dye-sublimation.


Giveaways: Custom Coasters are not only meant to be used in bars and restaurants. They can also be great corporate gifts when you choose material options like leather, stone, and glass. Your coasters could land in the hands of your next potential customer. This mini advertisement can help increase brand recognition and brand exposure. This is extremely crucial for brands to stand out, especially in a saturated market. Being able to grasp the attention of potential buyers and be remembered will be very impactful for future business development especially after COVID-19 has passed.


Practicality: Lastly, these Custom Promotional Coasters are cost-efficient as they are affordable and have the potential of increasing a large portion of your customer base. Companies do not have to spend a fortune to incorporate Custom Promotional Coasters in their day to day business operations.


Interested In Ordering Coasters? Checkout Our Premium Pulpboard Coasters For An Effective And Affordable Advertising Option!

Desired Designs Youngstown only uses Premium Recycled Pulpboard for our customers coasters.  These are often referred to as paper coasters, bar coasters or beer coasters. They are manufactured from a material known as Pulpboard also known as coaster board or beer mat. Our digital coaster printing technology is eco-friendly and capable of printing any design you need no matter how many colors or how much detail.

Popular Promotional Products For Nurses & Essential Workers 2021

Popular Promotional Products For Nurses & Essential Workers 2021

The need for medical promotional items has grown significantly in 2020 as we tackle COVID-19 and the seasonal flu.

The healthcare industry faces challenges each day to recruit nurses and doctors, and show support for current ones. According to the Occupational Health & Safety agency, healthcare workers this year are experiencing high incidents of burnout and PTSD due to long hours in traumatic conditions.

An equally crucial task for those in the healthcare field is informing and guiding the public in an accurate and timely manner. Finding the best method to deliver your message and spread awareness is a must.

Wellness products, including healthcare promotional items, are vital tools for health departments, hospitals, nursing homes and others in our communities. The right products can boost employee morale, reduce contact with germs and lessen stress for everyone. Additionally, customizing items with your company or organization’s logo delivers transparency and authenticity in these uncertain times. They can be a great way to remind your community that you are there for them through these difficult times.

Top healthcare giveaways, gifts and tools

Those in the healthcare field have for decades relied on wellness products to spread their message and show their employees they are appreciated. Here are the most popular healthcare products used today:

 
 
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Touch Tool

The TouchTool says, "Stay back!" to germs that try to get on your hands. This genius tool is a giveaway that will be used multiple times everyday. The Touch Tool touches all the germs for you - pin pads, door handles, touchscreens, mail boxes, restroom handles, and more!

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Hand Sanitizer

Coming across hand sanitizer is just about as rare as finding toilet paper these days. Prevent the spread of germs anytime, anywhere with custom antibacterial hand sanitizers. Their small size is perfect for carrying it around from the grocery store to public restrooms. All of our hand sanitizer options are FDA registered and approved.

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Face Masks

I'm sure you've become well-acquainted with the face mask by now. Our washable and reusable face masks are an essential product for getting employees back in the office. Our most popular non-medical grade face mask is made from 100 percent cotton with spandex ear loops for a comfortable fit to run daily errands or work in.

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Stainless Steel Tumblers

Some offices have shifted to BYOT (bring your own tumbler) in order to keep germs from spreading. Employees will appreciate receiving a stainless steel travel tumbler that keeps beverages hot or cold as they get back to commuting to and from work.

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Custom T-shirts

Custom t-shirts with a unique design are one of the most popular products to show appreciation. Add a personalized design on the front and your logo on the back.

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Tote Bags

Cotton tote bags are the durable alternative to cheap shopping bags made of low quality plastic. Your essential workers will happily receive Tote bags for routine grocery and shopping. But prefer offering them sturdy and durable canvas bags or insulated tote bags. The larger imprint area on these bags allows you to print your medical logo, company name, and brand message broadly for clear brand visibility. Employees can use tote bags for multiple purposes as daily carrying bags, lunch bags and in many other ways, making them versatile promotional products for your industry.

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Power Bank

Free your hard workers from the wall outlet or prevent clusters of phones from charging right next to each other. Durable, sleek, and compact, the Power Bank will be used by employees on a daily basis to have charging power anywhere they go.

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Water Bottles

Keep your essential workers hydrated with custom water bottles. They come in a variety of styles and are important given the elimination of water fountains and water coolers.

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Promotional Pens

No matter what industry you are in. Pens are always a necessity for filling out paperwork and note taking. Best of all, custom pens are available in a ton of styles and also available with an anti-microbial coating to prevent germs.

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Anti-Microbial Wipes & Tissues

Say goodbye to the communal tissue box! Tissue packets and wet wipes are an ideal product to give to employees so they aren't reaching for the same tissues. Each packet, available in several colors, contains 20 tissues. The compact size allows the tissue packet to fit easily in pockets or bags - making it a useful and great way to spread brand awareness.

 
 

Why Your Brand Needs Custom Packaging

Why Your Brand Needs Custom Packaging

If you are planning to start a new business or introduce new products in the market, then it is essentially required to present and protect them in a unique, eye-catching and appealing way. This purpose can be fulfilled by using custom printed boxes. Boxes can easily be custom printed on this outside or inside. They are available in almost all the shapes, sizes, colors and designs to complement the ever growing and ever increasing demands of innovative packaging. The surface of custom boxes are highly printable with the help of high tech printing technologies. The name and image of the brand can easily be promoted by printing it on the boxes. These types of packaging are extremely durable in nature and hence, the products of your brand can be safely and securely be shipped from one place to another in them. Other than that, these type of packaging are also environmental friendly in nature, which is also useful in establishing the goodwill of your brand.

Brand Identification

More than ever, consumers these days are brand conscious and prefer one brand over the others. A brand is identified with the help of its name written on the coverings of its products. The name of the brand along with its logo, and message can easily be printed on the inner or outer surface of custom packaging. These boxes act as a tool of identification for the brand. In fact, they become the very face and recognition of the brand itself. And consequently, the use of these types of custom boxes in retail and Ecommerce has pretty much become a necessity.

Product Description

The second most important thing the customers ponder upon while purchasing any product is its details and benefits. It helps the customers to make their choice more efficiently. Especially, if your product is a food or beverage, then customers consider it necessary to go through the nutritional details and all the other information of the product. This information can be provided with the help of custom printed boxes which offer you plenty of space for putting in as much detail and information as you want. All the details of the products, which are considered necessary by the customers, can be printed on custom boxes with great ease. This strategy proves out to be extremely efficient for the growth of the business as it influences the choice of the customers in a positive way before even using the actual contents inside the boxes.

Durability

Sometimes there is a need for a specific type of custom packaging such as corrugated boxes which are able to ship a number of products from one place to another in a very safe and secure way. In such circumstances, getting yourself custom boxes in bulk proves out to be beneficial since the packaging cost is cut down to a great extent. Shipping boxes are manufactured in a way that makes them extremely sturdy in their nature. They ensure the safety and complete protection of your product from your warehouse to your customers door.

Affordability

In spite of being easily customizable and extremely durable in nature, custom printed boxes are actually reasonably priced. If you are looking for effective ways to connect with your customers in order to ensure the progress of your business, then the best strategy to meet this end is to use custom boxes for the purpose of wrapping of your products.

Unique Presentation

It is important for any brand to present their products uniquely in order to make them distinguished from the competition with rival brands. This can be done with great ease and convenience by using custom packaging boxes. They can be printed into any color, style and design with the help of the latest technologies in printing. And with their help, unique and distinguished appearance can be given to an otherwise ordinary box. They can increase the shelf or display value of the products and your customers will be excited to experience the unboxing of your product.

Easy To Customize

You can make all the customization that you want in your packaging style and get them printed in a bulk amount to get the wholesale rates for them. If you have an increased demand of packaging to fulfill, then getting them in bulk is the most cost-effective option.

Proper Size And Shape

With products being different forms, sizes, and shapes. It is necessary to pack them inside custom printed boxes which are compatible with their respective shape and size. The custom boxes can be modified into any desired shape and size. They are able to hold the products in an intact form because they can be custom cut to your specific needs.

Inspiring Colors

Product presentation is the first thing a consumer notices before making the buying decision. This display can be greatly enhanced by using lively, energetic and inspiring colors of custom packaging. Colors that are pleasing and appealing to the eye and result in the growth of the whole business due to increase in the sales. It does not matter if you do not have enough budget to invest in adding embellishments to your packaging, just a simple use of colors can be helpful in this regard as well.

Easily Accessible

Custom boxes are extremely beneficial for your business as they can quickly be available to you. A large number of organizations and firms provide custom printed boxes to fulfill the increasing demands of the customers as well as the retailers. They can also be purchased through online services. Thus with minimal efforts, best designed custom boxes can be delivered to your shop within a reasonable span of time.

Eco-Friendly Packaging

The best way to impress the customers is to influence their minds in a positive way with the help of custom packaging. Our environment is facing the worse form of pollution in history. The demand for Eco-friendly packaging solutions is growing rapidly. No matter if you are planning to get custom boxes to ship things or for retail display, make sure that they are manufactured from combustible and biodegradable materials only. Kraft packaging in this regard is commendable since it is environment friendly and infuses no harms to the surroundings.