7 Benefits Of Custom Banners For Your Business

What’s the best way to deliver brand awareness? There are plenty of digital marketing tricks, but custom signage continues to play a crucial role in the way businesses are brand and market.

This is why you should have a banner to promote your business or event.

Let’s say you’re into property development or you attend a lot of events. A banner will draw the attention of customers and passerby's.

With your company name and logo printed large on the banner, customers will remember your name. Banners can also be displayed in front of or around your real estate property or job site for more brand awareness or to attract potential clients.

This simple signage will help boost your marketing efforts exponentially. Here are 7 reasons why you should have custom banners for your company.

1. They’re Inexpensive

Banners are easy to produce and can easily fit in your marketing budget. Many digital marketing and media efforts are expensive. Banners immediately draw attention to your company and don’t burn a hole in your pocket..

The best part about custom banners is their simplicity. All you really need is your company name, logo, marketing message, and your slogan.

As a professional, you readily have access to this information. All you have to do is send this media to our art department.

The last step is choosing the size of the banner and any additional designs or text.

When calculating your ROI during your marketing campaign, you know you will earn more when you use banners.

2. People Will See Your Banner

Banners are the easiest way for customers to know your company. They immediately see your company name, logo, and other graphics. This is vital when promoting your company in high traffic areas.

But this also helps when traveling to an event or trade show.

Attracting out-of-town customers is easier now than it ever was. Customers can order your products online and can receive them without traveling. But they need to first know who you are, and custom banners give your company a lasting impression.

Even if you’re at a local event, your banner will establish credibility.

When attracting potential customers, they need to know your company name and image. A banner effectively displays this in a medium that can easily be seen.

3. They Reinforce Your Company

Let’s say you continue to but banners up at all your construction sites or properties for lease, both local and non-local.

The same potential customers will more frequently see your logo or message and will remember your name. Since custom banners are large and out on display, they’re a great way to reinforce your company.

Banners also help you establish business connections. Maybe the same businesses participate in the same trade shows and events. They will remember your banner and approach you if they need your services.

When a banner is displayed outside of your business, it continues to reinforce your brand. Passerby’s will become intrigued and will visit your store or request a real estate walk-through.

And if a customer did business with you and enjoyed your products, they will see your banner and immediately recognize you.

4. They’re Reusable

Rather than paying for a marketing ad, custom banners are a one-and-done type of payment. Once created, you won’t endure any hidden or reoccurring costs.

Your banner will get a lot of use. You can easily keep your banner around your store, out front or in a window. If you sponsor events or sell real estate, you can always bring your banner to each location.

No matter how you use your banner, they’re portable and lightweight. You can easily fold them and carry them to each event you do. They’re also lightweight and easy to hang and display.

You don’t want to waste your banner. Even if you create it for a one-time event, find other ways to use your banner.

5. They’re Effective Marketing Tools

Banners were used before digital marketing. If they were an effective form of advertising then, they’re still effective now.

We see signs everywhere. We drive and see a massive billboard. We drive past a business and see a sign. We see signs on obscure areas such as bus stops and benches.

Customers are accustomed to seeing signs, so you should also advertise your business with signs. If you can’t afford an expensive billboard or only need temporary signage, you can easily use custom banners.

You’re using a cost-effective advertising method while still promoting brand awareness. You even have room for creativity, such as featuring your slogan or announcing a sale. These help customers recognize your company image.

6. You Can Easily Buy More

If banner marketing has become successful for you, there are benefits of having multiple banners. You can display a banner at each job site. If you just completed a new commercial building, you can have banners announcing the new available space.

Ordering additional banners are still easy and cost-effective. You can keep the same design for your new banners and you have the flexibility to change your new banners.

Another benefit of having multiple banners is the size options. Maybe you want smaller banners to mount on poles. Or maybe you’re a sponsor of an event and want a bigger banner.

There are various banner styles, such as feather flags, mesh banners, fabric banners, and pole banners that you may want to try.

7. They’re Easy to Print

Technology makes printing banners easy. Wide Format Digital printing produces quality banners with high resolution. If you need a last minute banner, you can get your custom banners quickly. And they will also be professional quality.

Digital printing also gives you flexibility. Virtually anything can be printed on your banner.

The results will always look amazing. Digital printing gives you a durable banner that will last years. The inexpensiveness of banners comes from digital printing, so you receive quality for less money.

Time to Order Custom Banners

As you can see, banners are highly effective marketing tools. They are durable, lightweight, and portable.

You can easily display them wherever you want. You also have flexibility when choosing what to print. Our modern roll-to-roll print technology makes it easy to produce a beautiful banner for a low cost.

When displaying a sign on your business or promoting your available commercial properties, your first choice should always be a custom banner.

Popular Custom Drinkware Options

Popular Types of Custom Drinkware

Custom drinkware comes in a variety of shapes and sizes for a wide range of intended uses. Here's a list of some of the most popular types of customized drinkware available for purchase with your custom printed or engraved company logo.

Custom Water Bottles

As you may have guessed, custom water bottles are the most popular style of customized drinkware. A custom water bottle is the perfect way to stay hydrated when you're on-the-go. Personalized water bottles are also a top trade show giveaway item as well!

Custom Tumbler Cups

Tumblers make great personalized drinkware for a few reasons. First, they're usually made from stainless steel, meaning they're ideal for engraving. Secondly, tumbler cups from top brands like Yeti, RTIC and Brumate keep your hot drinks hot for 12 hours and your cold drinks cold for 24 hours. How cool is that?

Personalized Coffee Mugs

The power of a custom coffee mug cannot be understated. For most of us it's the first thing we pick up when we get to work in the morning. Who wouldn't want to have their logo associated with that sweet caffeinated goodness?

Custom Travel Mugs

The same logic applies here with custom travel mugs. However, these coffee mugs all feature a lid to prevent spilling when you're traveling and are insulated to keep your coffee or tea piping hot for hours.

Custom Koozies & Can Coolers

If you're looking to maximize impressions of your logo without spending a ton of money then custom printed beverage insulators are a great choice. These custom logo can and bottle coolers are cheap, easy to hand out, and look great with a printed design. Oh, and they'll keep your beer cold too, which is pretty awesome.

Low-Ball Cups & Wine Tumblers

There are far too many occasions that call for a cocktail or a glass of wine but are not ideal for traditional glass drinkware. That's where these custom low-ball cups and wine tumblers come into play. Now you can enjoy a drink at the pool, on the lake, or just about anywhere else.

Custom Travel Bottles

When you're on the move its important to stay hydrated, so you need custom drinkware that can keep up with you. Personalized travel water bottles are sturdy enough to take a beating and functional enough to clip onto your backpack or fit into a side pocket. Now let the adventure begin.

Custom Shaker Bottles

Get the most out of your workouts with these personalized protein shaker bottles, complete with your custom printed company logo. These blender bottles make excellent promotional products if your company is in the health, fitness, or sports industries!

Custom Infuser Bottles

Water can get a little boring sometimes... unless you can switch up the flavor whenever you want in one of these sweet customized fruit infuser bottles! Plus, custom printed infusers are a great way to stand out from traditional promotional drinkware at an event.

Personalized Jugs & Pitchers

Whether you're looking to add some flare to your conference room with a personalized water pitcher or you want to provide your whole team with hydration on the job site, custom logo jugs and pitchers will do the trick.

Custom Pint Glasses & Beer Mugs

Branded drinkware doesn't have to be all about water and coffee. Show that your brand knows how to have a good time too by adding your custom printed company logo to pint glasses and beer mugs.

Custom Wine Glasses

Beer not your thing? Don't worry, we've got you covered on personalized wine glasses and wine tumbler cups too! Available in both stemless and stemmed styles, a custom wine glass makes a fantastic corporate gift for your clients and employees.

What is UV Printing?

Digital UV printing has quickly become a focal point in the printing industry, even replacing some traditional screen and pad printing applications. For those who haven’t yet explored the capabilities of this technology, some questions may arise: What exactly is UV printing and how does it work? What are some technological details about this printing method? What are the pros and cons of UV printing? Let’s take a look.

What is UV Printing?

Most of us have used an inkjet printer at some point in our lives. Their popularity exploded in the last few decades based on the ease of use and ability to quickly reproduce high-quality, full-color images with the click of a button. Essentially, UV printers are built on the basic premise of the inkjet printer in that they use a series of nozzles to spray tiny droplets of ink onto a substrate to create an image. 

The difference is the ink used in UV printers contains polymers that are sensitive to UV light. As the printer distributes ink onto the surface of a material, specially designed UV lamps follow closely behind, creating a chemical reaction that instantly hardens the ink. This means that 100% of the ink applied to the substrate remains there, resulting in significantly less ink volume waste than other inks that need to “air-dry.”

The UV printing process involves no solvent evaporation, so it eliminates emissions into the air, resulting in a safer and cleaner environment for print operators. With no drying process to wait around for, UV printing can save time and get your finished pieces into the marketplace more quickly.

Since this printing method requires no direct contact of the print head with the substrate, UV printing technology offers direct inkjet printing capabilities onto a limitless range of three-dimensional products. Objects are loaded onto the printer’s adjustable flatbed, or in some cases, custom printing trays can be created to hold odd-shaped items. 

Some UV printers also offer rotary attachments that can accommodate cylindrical objects like cups or bottles. Substrates such as glass, metal, wood, canvas, and plastic can easily be customized with fine detail and crisp, vivid color, as there is no absorption of the ink into the printing medium. The tiny ink droplets cure instantly, preventing the bleeding and smudging typical of other printing methods. UV inks also have improved physical properties, resulting in better scratch resistance, flexibility, and fade resistance.

Technology Details

With traditional printing methods, users were forced to choose between full-color CMYK process printing (combining cyan, magenta, yellow, and black inks to reproduce the full-color spectrum), or spot color printing, which makes use of pigment-based solid color inks including Pantone color and white inks, as well as spot varnishes. 

With UV printing, however, these methods are essentially combined. UV printers can accommodate not only the standard CMYK inks, but also white ink, clear gloss, and sometimes even a primer ink for improved adhesion. Normally, when a file is sent to print on a standard inkjet printer, white areas of the design are interpreted as “transparent” and are not printed. However, with UV printing, white areas can actually be assigned to print in white ink, and inks like clear gloss can be applied by the addition of alpha channels within your graphics file so that they are interpreted as “spot colors” by the printer. 

Textured Printing

Because UV inks exist on the surface of rigid substrates without absorbing, they allow for the buildup of textures, which can greatly enhance certain designs. To achieve this, gradient layers can be generated automatically through the RIP to create ink buildup in certain areas of the artwork, mimicking effects such as oil-painting, embossing, or even stained glass.

Reverse Printing

On transparent substrates like glass or acrylic, the reverse side of the product can be printed to create visual depth. This technique can also benefit from the addition of an opaque white layer behind the color, which acts as a backdrop to highlight the design. To maintain true, vivid color imprints on substrates like wood or metal, you should include a white underbase. However, sometimes the appeal of the finished product is enhanced by allowing the natural color or grain of the printed material to show through, in which case you may choose to use a semi-transparent color-only ink application.

Can your business benefit from our UV Printing Services? Contact Us Today to find out!

25 Fast Facts About Promotional Products

Bonus Fact: Over 70% of U.S. consumers own some type of promotional drinkware. How's that for high-staying power and repeated impressions?

1. Fifty-three percent of these people use a promotional product at least once a week.

2. Six in 10 of them keep promotional products for up to two years.

3. Only one in five people will trash an unwanted promotional product.

4. Before receiving a promotional product, 55 percent of people had done business with the advertiser. After receiving a promotional product, 85 percent of people did business with the advertiser.

5. With nearly six thousand impressions, bags generate more impressions than any other promotional product in the U.S.

6. Thirty-one percent of U.S. consumers own a promotional bag.

7. At one-tenth of a cent, bags tie with writing instruments for the lowest cost per impression of any promotional product in the U.S.

8. The first known promotional products – commemorative buttons – trace back to 1789 when George Washington was elected president.

9. Fifty-three percent of the time, promotional products create a more favorable impression of the advertiser.

10. Forty-eight percent of consumers would like to receive promotional products more often.

11. Consumers hang on to promotional products for an average of 6.6 months.

12. Sixty-nine percent of consumers would pick up a promotional product if they deemed it useful.

13. Sixty-three percent of consumers pass along the promotional products they no longer wish to keep.

14. Eighty-nine percent of consumers can recall the advertiser of a promotional product they’d received in the last two years.

15. Ninety-one percent of consumers have at least one promotional product in their kitchen, 74 percent have at least one in their workspace, 55 percent have at least one in their bedroom.

16. Seventy-seven percent of consumers say a promotional product’s usefulness is the number-one reason to keep it, with health and safety products, computer products and writing instruments ranked as the most useful.

17. The top five buyers of promotional products are clients in education, finance, not-for-profit, healthcare, and construction.

18. Wearables are the top product category, followed by writing instruments, bags, calendars and drinkware.

19. The first promotional product tradeshow was held in 1914 – there were 32 exhibitors.

20. Women are more likely to have bags, writing instruments and calendars, whereas men are more likely to own shirts and caps.

21. Ownership of logo outerwear is highest in the Midwest, with 15 percent of people owning an item.

22. Logo mugs in particular are more effective advertising than radio and television spots; 57 percent of people were able to recall the advertiser on a mug, versus 32 percent of radio and 28 percent of T.V.

23. Adding a promotional product to the media mix increases the effectiveness of other media by up to 44 percent.

24. Promotional products draw as many as 500 percent more referrals from satisfied customers than an appeal letter alone.

25. Eight in 10 consumers own between one and 10 promotional products.