What’s the best way to deliver brand awareness? There are plenty of digital marketing tricks, but custom signage continues to play a crucial role in the way businesses are brand and market.
This is why you should have a banner to promote your business or event.
Let’s say you’re into property development or you attend a lot of events. A banner will draw the attention of customers and passerby's.
With your company name and logo printed large on the banner, customers will remember your name. Banners can also be displayed in front of or around your real estate property or job site for more brand awareness or to attract potential clients.
This simple signage will help boost your marketing efforts exponentially. Here are 7 reasons why you should have custom banners for your company.
1. They’re Inexpensive
Banners are easy to produce and can easily fit in your marketing budget. Many digital marketing and media efforts are expensive. Banners immediately draw attention to your company and don’t burn a hole in your pocket..
The best part about custom banners is their simplicity. All you really need is your company name, logo, marketing message, and your slogan.
As a professional, you readily have access to this information. All you have to do is send this media to our art department.
The last step is choosing the size of the banner and any additional designs or text.
When calculating your ROI during your marketing campaign, you know you will earn more when you use banners.
2. People Will See Your Banner
Banners are the easiest way for customers to know your company. They immediately see your company name, logo, and other graphics. This is vital when promoting your company in high traffic areas.
But this also helps when traveling to an event or trade show.
Attracting out-of-town customers is easier now than it ever was. Customers can order your products online and can receive them without traveling. But they need to first know who you are, and custom banners give your company a lasting impression.
Even if you’re at a local event, your banner will establish credibility.
When attracting potential customers, they need to know your company name and image. A banner effectively displays this in a medium that can easily be seen.
3. They Reinforce Your Company
Let’s say you continue to but banners up at all your construction sites or properties for lease, both local and non-local.
The same potential customers will more frequently see your logo or message and will remember your name. Since custom banners are large and out on display, they’re a great way to reinforce your company.
Banners also help you establish business connections. Maybe the same businesses participate in the same trade shows and events. They will remember your banner and approach you if they need your services.
When a banner is displayed outside of your business, it continues to reinforce your brand. Passerby’s will become intrigued and will visit your store or request a real estate walk-through.
And if a customer did business with you and enjoyed your products, they will see your banner and immediately recognize you.
4. They’re Reusable
Rather than paying for a marketing ad, custom banners are a one-and-done type of payment. Once created, you won’t endure any hidden or reoccurring costs.
Your banner will get a lot of use. You can easily keep your banner around your store, out front or in a window. If you sponsor events or sell real estate, you can always bring your banner to each location.
No matter how you use your banner, they’re portable and lightweight. You can easily fold them and carry them to each event you do. They’re also lightweight and easy to hang and display.
You don’t want to waste your banner. Even if you create it for a one-time event, find other ways to use your banner.
5. They’re Effective Marketing Tools
Banners were used before digital marketing. If they were an effective form of advertising then, they’re still effective now.
We see signs everywhere. We drive and see a massive billboard. We drive past a business and see a sign. We see signs on obscure areas such as bus stops and benches.
Customers are accustomed to seeing signs, so you should also advertise your business with signs. If you can’t afford an expensive billboard or only need temporary signage, you can easily use custom banners.
You’re using a cost-effective advertising method while still promoting brand awareness. You even have room for creativity, such as featuring your slogan or announcing a sale. These help customers recognize your company image.
6. You Can Easily Buy More
If banner marketing has become successful for you, there are benefits of having multiple banners. You can display a banner at each job site. If you just completed a new commercial building, you can have banners announcing the new available space.
Ordering additional banners are still easy and cost-effective. You can keep the same design for your new banners and you have the flexibility to change your new banners.
Another benefit of having multiple banners is the size options. Maybe you want smaller banners to mount on poles. Or maybe you’re a sponsor of an event and want a bigger banner.
There are various banner styles, such as feather flags, mesh banners, fabric banners, and pole banners that you may want to try.
7. They’re Easy to Print
Technology makes printing banners easy. Wide Format Digital printing produces quality banners with high resolution. If you need a last minute banner, you can get your custom banners quickly. And they will also be professional quality.
Digital printing also gives you flexibility. Virtually anything can be printed on your banner.
The results will always look amazing. Digital printing gives you a durable banner that will last years. The inexpensiveness of banners comes from digital printing, so you receive quality for less money.
Time to Order Custom Banners
As you can see, banners are highly effective marketing tools. They are durable, lightweight, and portable.
You can easily display them wherever you want. You also have flexibility when choosing what to print. Our modern roll-to-roll print technology makes it easy to produce a beautiful banner for a low cost.
When displaying a sign on your business or promoting your available commercial properties, your first choice should always be a custom banner.
